It caught my attention because I had been following the Proposition 37 battle going on in sunny California very closely. As most in the organic and healthy food arena already know, there are many organic "faker" brands out there, which consist of either companies that started out wholesome and were bought up by big companies, or big companies simply starting a little offshoot brand to capture a market share of the exploding Organic and Whole foods movement.
Consumers are wising up to the increasingly deficient and pesticide-filled conventionally grown and processed foods, which damage your health and sap your energy. Sadly, large corporations are trying their best to take advantage of us through deceptive marketing, labeling, and sometimes downright false claims about the products they promote (which are usually a small step above the regular processed crap, at best).
Anyways, since I had been following the Prop. 37 situation, I know from previous research that the company which owns Kashi, is Kellogg. And during the fight to require the labeling of food products containing genetically modified ingredients, Kellogg, along with biotech giant Monsanto, donated over $700,000 to fight against the labeling of said products.
Its funny though, how Kashi tells us that it "has cared about making foods with the health of people and planet in mind" since 1984. That may have been the case before it was bought by Kellogg in 2000, but at this point, making those types of claims seems a little.. dubious.
Also, apparently earlier this year there was SIGNIFICANT customer backlash against Kashi (Kellogg) after The Green Grocer, an organic market in Portsmouth, Rhode Island, stopped stocking Kashi granola bars, after they learned that 100% of the soy in Kashi's products were Genetically Modified. Customers flooded the company's phone lines, and their Facebook page. This prompted Kashi, after much publicity, to eventually acquiesce and announce that they had joined the Non-GMO project, and according to David DeSouza, GM of Kashi, by 2015 over half of their products should be fully Non-GMO Project Verified.That's nice and all... but their parent company obviously would have loved to simply turn the other cheek and reap the increased profits GMO foods offer, at the expense of their beloved customers' health. Its good that so many people made a point to let their discontent be known to Kashi.
My future posts will be useful to you, with practical ways to avoid harmful foods and live a better life because of it. I will also be authoring an article detailing the harmful effects of GMOs (Genetically Modified Foods) in the near future.
Take care!
